• 1. 
    True or false? Both Public Relations and Marketing deal with the business' internal and external relationships.

  • True
  • False
  • 2. 
    Internal marketing is also known as .... marketing.

  • inbound
  • bound
  • in-bound
  • None of these
  • 3. 
    Shareholders are considered to be...

  • internal stakeholders.
  • external stakeholders.
  • 4. 
    True or false? The objective of Marketing is to ensure that the product/service is sold via appropriate distribution channels at a right price that the consumer will perceive as fair.

  • True
  • False
  • 5. 
    SMART Goals in PR are...

  • Specific, Measurable, Achievable, Relatable, Targeted
  • Specific, Maintainable, Attainable, Realistic, Timely
  • Specific, Measurable, Achievable, Realistic, Targeted
  • Silly, Miraculous, Ambitious, Realistic, Too good to be true
  • 6. 
    Unions that represent employees are seen as...

  • internal stakeholders.
  • external stakeholders.
  • 7. 
    To ensure successful internal marketing, a company should...

  • find out what employees feel and think.
  • use newsletters, bulletin boards, emails or any other form of communication to reach employees and inform them about plans and expectations.
  • reward employees and celebrate good suggestions and work done.
  • All Of above
  • 8. 
    There are ___ steps in an effective PR Campaign

  • 4
  • 6
  • 3
  • 5
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