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MCQ Questions for CBSE Class 12 with Answers
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MCQ Questions for CBSE Class 9 with Answers
MCQ Questions for CBSE Class 8 with Answers
MCQ Questions for CBSE Class 7 with Answers
MCQ Questions for CBSE Class 6 with Answers
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MCQ Questions for CBSE Class 4 with Answers
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Concept of Public Relations Gate & PSU MCQ Questions With Answers...
1.
In Facebook Ebola campaign, people can donate directly to this organization.
International Medical Corps
American Red Cross
Save the Children
All of the above
2.
It is the way you are viewed by people and by your community and the way these people think of you.
medium
reputation
strategic
publicity
beneficial
3.
Program social marketing harus berorientasi pada ...
Agent of change
Target adopters
Channels
Social marketer
4.
Popular ways to entice buyers to purchase
window and in-store displays
grouping related products together
samples and giveaways
all of the above
5.
It is something that helps an effect to happen, or is a singular form of media.
strategic
publicity
reputation
medium
public relation
6.
Business-to-consumer companies are more likely to emphasize a ________ promotion strategy, while business-to-business companies are more likely to emphasize a ________ promotion strategy.
pull; push
push; pull
pulse; pull
continuity; pulse
pulse; continuity
7.
A nonprofit who works with Google.
American Red Cross
Doctors without Borders
Save the Children
International Medical Corps
8.
True or false? Both Public Relations and Marketing deal with the business' internal and external relationships.
True
False
9.
It is important that communication with stakeholders provides the correct communication.
True
False
10.
Advertising, sales promotion, personal selling, public relations, and direct marketing are all ________.
communications channels that should be integrated under the concept of integrated marketing communications.
communications channels focused more on narrowcasting than broadcasting
promotional tools used for push strategies but not pull strategies
promotional tools used for pull strategies but not push strategies
promotional tools adapted for use in mass marketing
11.
It refers to exposure in any public media of individuals, organizations, services or products.
Lobbying
Propaganda
Publicity
Merchandising
Advertising
12.
Internal marketing is also known as .... marketing.
inbound
bound
in-bound
None of these
13.
One is an advantage of advertising
Helps in launching new product
Confuses the buyers
Misleads the buyers
All of the above
14.
Propaganda is often associated with material prepared by governments, but activist groups, companies, religious organizations and the media can also produce propaganda.
True
False
15.
Local communities merupakan publik yang tinggal
di pusat perusahaan
di sekitar aset perusahaan
di daerah terpencil
di luar target perusahaan
16.
To produce better communications consistency, a unified company image, and greater sales impact, some companies employ a(n) ________.
advertising agency
marketing communications director
public relations specialist
personal sales force
media buyer
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