• 1. 
    In Facebook Ebola campaign, people can donate directly to this organization.

  • International Medical Corps
  • American Red Cross
  • Save the Children
  • All of the above
  • 2. 
    It is the way you are viewed by people and by your community and the way these people think of you.

  • medium
  • reputation
  • strategic
  • publicity
  • beneficial
  • 3. 
    Program social marketing harus berorientasi pada ...

  • Agent of change
  • Target adopters
  • Channels
  • Social marketer
  • 4. 
    Popular ways to entice buyers to purchase

  • window and in-store displays
  • grouping related products together
  • samples and giveaways
  • all of the above
  • 5. 
    It is something that helps an effect to happen, or is a singular form of media.

  • strategic
  • publicity
  • reputation
  • medium
  • public relation
  • 6. 
    Business-to-consumer companies are more likely to emphasize a ________ promotion strategy, while business-to-business companies are more likely to emphasize a ________ promotion strategy.

  • pull; push
  • push; pull
  • pulse; pull
  • continuity; pulse
  • pulse; continuity
  • 7. 
    A nonprofit who works with Google.

  • American Red Cross
  • Doctors without Borders
  • Save the Children
  • International Medical Corps
  • 8. 
    True or false? Both Public Relations and Marketing deal with the business' internal and external relationships.

  • True
  • False
  • 9. 
    It is important that communication with stakeholders provides the correct communication.

  • True
  • False
  • 10. 
    Advertising, sales promotion, personal selling, public relations, and direct marketing are all ________.

  • communications channels that should be integrated under the concept of integrated marketing communications.
  • communications channels focused more on narrowcasting than broadcasting
  • promotional tools used for push strategies but not pull strategies
  • promotional tools used for pull strategies but not push strategies
  • promotional tools adapted for use in mass marketing
  • 11. 
    It refers to exposure in any public media of individuals, organizations, services or products.

  • Lobbying
  • Propaganda
  • Publicity
  • Merchandising
  • Advertising
  • 12. 
    Internal marketing is also known as .... marketing.

  • inbound
  • bound
  • in-bound
  • None of these
  • 13. 
    One is an advantage of advertising

  • ┬×Helps in launching new product
  • Confuses the buyers
  • Misleads the buyers
  • All of the above
  • 14. 
    Propaganda is often associated with material prepared by governments, but activist groups, companies, religious organizations and the media can also produce propaganda.

  • True
  • False
  • 15. 
    Local communities merupakan publik yang tinggal

  • di pusat perusahaan
  • di sekitar aset perusahaan
  • di daerah terpencil
  • di luar target perusahaan
  • 16. 
    To produce better communications consistency, a unified company image, and greater sales impact, some companies employ a(n) ________.

  • advertising agency
  • marketing communications director
  • public relations specialist
  • personal sales force
  • media buyer
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