Quiz  /  Digital Marketing Class 12 MCQ Questions With Answers

  • 1. 
    PPC is the acronym for?

  • Program Pay Customer
  • Problematic Placement Code
  • Pay Per Click
  • Program Preparation Computer

  • 2. 
    ________________is the Google's spider.

  • link
  • Gspider
  • Googleboat
  • indexing

  • 3. 
    A __________ is a visual representation of your website and business.

  • Flash
  • Favicon
  • Header
  • Robot.txt

  • 4. 
    Business card is an example of ___________marketing.

  • Marketing
  • Traditional
  • Advertisements
  • Both A & B

  • 5. 
    ________________SEO relies on manipulating Google's algorithm to improve ranking.

  • red hat
  • white hat
  • green hat
  • black hat

  • 6. 
    The paid advertisements of the Google can be identified with ______ keyword.

  • Ad
  • ads
  • Ads
  • Advertisements

  • 7. 
    What is digital marketing?

  • The marketing of products or services through digital methods such as the internet.
  • The marketing of a digital product such as a mobile device or computer.

  • 8. 
    What is the most common colour of toilet paper in France?

  • Pink
  • White
  • Yellow
  • Red

  • 9. 
    What is the collective noun for a group of unicorns?

  • Pride
  • Troupe
  • A blessing
  • Ponies

  • 10. 
    The amount of money paid every time someone clicks on an advertisement is called?

  • RTB
  • CPE
  • CPC
  • CPM

  • 11. 
    Advertising (PPC, display ads, etc) is an example of paid media

  • True
  • False

  • 12. 
    Marketing to specific customers based on their location

  • Pyschographic
  • Behavioral
  • Geographic
  • Demographic

  • 13. 
    What is contextual advertising?

  • Targets ads to people based on demographic information
  • Targets visitors on keywords-scans, & matches to user
  • Targets visitors based on user searches or pages visited
  • Targeting content contains specific keywords promoted tweet
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