Quiz  /  E-Marketing Class 10 MCQ Questions With Answers

  • 1. 
    When a representative from a sporting goods manufacturer approaches a team about a new helmet design, he or she is practicing ...

  • Advertising
  • Personal Selling
  • Sales Promotion
  • Publicity

  • 2. 
    This was created in 1946 in Indiana and is considered to be the first theme park:

  • Cedar Point
  • Disney Land
  • Santa Claus Land
  • Sea World

  • 3. 
    A company’s target market is the group of people less likely to buy its products.

  • True
  • False

  • 4. 
    Celebrities may legally endorse products that they have never used.

  • True
  • False

  • 5. 
    The type of marketing that uses the popularity of a certain event to market a product, service, or brand, is referred to as ...

  • commodities
  • piggy-back marketing
  • event marketing
  • group marketing

  • 6. 
    Whose job is it to review an athlete’s or entertainer’s contract for legitimacy?

  • Promoter
  • Sponsor
  • Agent
  • Publisher

  • 7. 
    The principles of event marketing change based on the size of the event.

  • True
  • False

  • 8. 
    Commercials will likely reach more people if they are run during ...

  • the morning
  • the afternoon
  • primetime
  • holidays

  • 9. 
    The line between entertainment and politics is becoming increasingly blurred.

  • True
  • False

  • 10. 
    A picture of a famous pop singer strategically placed alongside clothes designed for teenagers is an example of ...

  • Advertising
  • Publicity
  • Sales Promotion
  • Visual Merchandising

  • 11. 
    A company’s promotions and messaging must be directly aligned with its ...

  • primary market research
  • secondary market research
  • target market
  • brand

  • 12. 
    A line of toys based on a popular children’s TV series is an example of ...

  • core products
  • ancillary products
  • sponsored products
  • endorsed products
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