Quiz  /  E-Marketing Class 12 MCQ Questions With Answers

  • 1. 
    The section of a market controlled by a particular business is

  • market growth
  • market share
  • market control

  • 2. 
    This was created in 1946 in Indiana and is considered to be the first theme park:

  • Cedar Point
  • Disney Land
  • Santa Claus Land
  • Sea World

  • 3. 
    Commercials will likely reach more people if they are run during ...

  • the morning
  • the afternoon
  • primetime
  • holidays

  • 4. 
    The line between entertainment and politics is becoming increasingly blurred.

  • True
  • False

  • 5. 
    A picture of a famous pop singer strategically placed alongside clothes designed for teenagers is an example of ...

  • Advertising
  • Publicity
  • Sales Promotion
  • Visual Merchandising

  • 6. 
    A line of toys based on a popular children’s TV series is an example of ...

  • core products
  • ancillary products
  • sponsored products
  • endorsed products

  • 7. 
    Major sporting events can present opportunities for social functions with family and friends.

  • True
  • False

  • 8. 
    This is a basic necessity, such as food, clothing, or shelter:

  • want
  • need
  • marketing
  • self-fulfilment

  • 9. 
    To minimize risks to their reputations, companies try to choose endorsers who are ...

  • household names
  • extremely charismatic
  • least likely to drop in fan approval
  • just starting their careers

  • 10. 
    Bartering is an example of the exchange process at work.

  • True
  • False

  • 11. 
    When sports and entertainment marketers create personality profiles for different segments of their target markets, they are attempting to analyze their consumers’ ...

  • geographics
  • demographics
  • psychographics
  • behaviors

  • 12. 
    This website is an example of

  • Re intermediation
  • Dis intermediation

  • 13. 
    1. While setting objectives for your Digital Marketing Strategy, it's best to use SMART objectives (Specific, Measurable, Attainable, Realistic, Time-bound). Which of the following is a SMART objective?

  • Reduce total advertising costs by 15%
  • Increase sales through the eCommerce platform by 10% within the next six months.
  • Increase number of visitors to the company website during the next six months
  • Improve brand awareness significantly during this year
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