• 1. 
    What does KPI stand for?

  • Key Production Indicators
  • Key Performance Instructions
  • Key Performance Indicators
  • Key Personal Information
  • 2. 
    What is the starting point for a good marketing mix strategy?

  • Needs of potential customers
  • Product with higher sales ratio
  • Research and study the competitors
  • 3. 
    What do we mean by the word “e-Commerce”?

  • The set of transactions related to electronic goods
  • The electrical Commerce
  • The set of online transactions related to the buy/sell of goods or services
  • 4. 
    The section of a market controlled by a particular business is

  • market growth
  • market share
  • market control
  • 5. 
    Which of the following is not a stage in the product lifecycle?

  • introduction
  • advancement
  • growth
  • maturity
  • 6. 
    What does SWOT stand for?

  • Sell, Work, Observe, Think
  • Strong, Weak, Organize, Training
  • Sales, Will, Obtain, Try
  • Strengths, Weaknesses, Opportunities, Threats
  • 7. 
    At which stage of the lifecycle do sales rise at the fastest rate?

  • development
  • growth
  • decline
  • maturity
  • 8. 
    What does C2C stands for?

  • Consumer to Consumer
  • Customer to Customer
  • Customer to Consumer
  • 9. 
    Direct Marketing, Sales outlet, Public relationship, Sponsorship are part of which marketing mix policy?

  • Product
  • Price
  • Place
  • Promotion
  • 10. 
    What chocolate business has the highest market share?

  • Ferrero
  • Mars
  • Lindt
  • Hersheys
  • 11. 
    What is the main purpose of Marketing?

  • To make a good promotion
  • To develop a marketing plan
  • To increase sales
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