• 1. 
    Specific offer designed to increase sales

  • repeat customers
  • publicity
  • sales promotion
  • ads
  • 2. 
    Holistic marketing does not include:

  • Relationship marketing
  • Integrated marketing
  • Internal marketing
  • Digital marketing
  • 3. 
    What is a good practice for sign-up forms?

  • Put the sign-up form at the bottom of every page.
  • Tell subscribers that they will receive newsletters on a regular basis..
  • State your anti-spam and privacy policies explicitly,
  • Do not anticipate subscribers what their information will be used for.
  • 4. 
    While setting objectives for your Digital Marketing Strategy, it's best to use SMART objectives (Specific, Measurable, Attainable, Realistic, Time-bound). Which of the following is a SMART objective?

  • Reduce total advertising costs by 15%
  • Increase sales through the eCommerce platform by 10% within the next six months.
  • Increase number of visitors to the company website during the next six months
  • Improve brand awareness significantly during this semester.
  • 5. 
    "Search Marketing" is used as one of the ways ebay communicate to achieve continued growth strategy. So what are they?

  • Google Analytical Tools, Website and Email Marketing
  • Google shopping ads, Website, Social media shop and Mobile apps
  • Paid Marketing and Google Search Ads
  • Mobile Apps, Website and Google Search Ads
  • 6. 
    The best products to sell in B2C e-commerce are:

  • small products
  • Digital products
  • Specialty products
  • Fresh products
  • 7. 
    What is an advantage of Email Marketing?

  • It does not take much for email to be marked as spam
  • Many consumers are email fatigued
  • It's highly measurable, and databases can be easily segmented.
  • When the list of subscribers is too large, it's difficult to customize
  • 8. 
    When producing a video, it is necessary to...

  • Identify your audience
  • Prepare the concept and plan the production
  • Produce and optimise the video
  • Engage the community
  • All of above
  • 9. 
    Digital Signature is a

  • Digital id, send as an attachment to a web page/email/message
  • is used for verifying the attachments send using web
  • Both a and b
  • None of thesse
  • 10. 
    The exchange value of a product or service in its monetary value is known as

  • Price
  • Packaging
  • Labeling
  • Sales
  • 11. 
    What are floating adverts?

  • This advert changes the background of the web page being viewed
  • Graphic image or animation displayed on a website for advertising purposes
  • Ads that appear above or below the web page being viewed
  • This advert appears in a layer over the content, but not in a separate window.
  • 12. 
    Which of the following is a way eBay creating a more personalized shopping experience ?

  • Personalized Goods for Guests
  • Buy Again another Time
  • Trending in Your Interests
  • Personalized Services Listings
  • 13. 
    What protects system from external threats?

  • firewall
  • EDI
  • ERP
  • Script Kiddies
  • 14. 
    Which of the following is outdoor advertising media

  • Newspaper
  • Journal
  • Radio
  • Sky Writing
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