____________ and _____________ are internal factors that affect a business operation.

The process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers.

There is a shortage of pumpkins due to a rainy summer, so consumers are charged more per item containing pumpkin puree in the fall.

Grouping people with similar lifestyles, shared values, attitudes and opinions

Politicians use marketing techniques to promote their platform or

A manufacturer of apparel signs a contract with a company that specializes in trucking and warehousing of imported goods.

An analysis of a company's strengths, weaknesses and the opportunities and threats that surround it.

Tangible items that have monetary value and satisfy your needs and wants such as cars, toys, furniture, televisions, clothing, and candy.

A _____________ lists information about the target market such as age, income level, ethnic background, occupation, attitudes, lifestyle and geographic residence.

A formal, written, document that directs a company's activities for a specific period of time is a

A small manufacturer applies for a bank loan in order to upgrade its computer network.

Steve works in marketing research. His main job is to gather data from focus groups and analyze it to discover marketing trends and customer buying patterns.

Statistics that describe a population in terms of personal characteristics such as age, gender, income, marital status

A cell phone company offers an extended warranty to consumers to purchase that covers their phone repairs for 2 years from the purchase date.

A company uses data from its sales records to reduce its product line by eliminating the products that did not sell well in the last two years.

Segmentation of the market based on where people live

A retail employee puts a pair of shoes on a customer and asks how they feel.

A customer buys a Kindle and books from Amazon.com to get ready for an upcoming vacation.

Designing, producing, maintaining, and improving products or services to meet changing needs and wants.

The Marketing Mix includes which 4 components?

The Washington Redskins have a Facebook advertisement to buy apparel, to which they count how many clicks or hits they receive to their official website.

Sponsoring a local football team by purchasing a banner advertisement on the field to give back and boost your image in the community.

A television commercial stresses the benefits of buying a new protein bar.

All people who share similar needs and wants and who have the ability to purchase a given product are called a

The ______________ includes 4 basic marketing strategies.

A team of workers approach customers in a mall to ask them their opinion about the upcoming political election and the candidates running for office

Any direct and personal communication with customers to assess and satisfy their needs and wants - involves not only satisfying customers but also anticipating their future needs

A retailer decides to mark down or lower the price the store's selection of products in August.

Moving products from the producer to the consumer.

Which of the following IS NOT 1 of the 7 Functions of Marketing?