Quiz  /  Functions of Marketing Class 11 MCQ Questions With Answers

  • 1. 
    The personalized process of helping to match a product or service to the needs or wants of a consumer.

  • Advertising
  • Selling

  • 2. 
    All the activities involving decisions about how a product gets from producer to consumer; includes transportation and storage.

  • Distribution
  • Product Management.

  • 3. 
    Collecting and using information about the market to help a business make better decisions. AKA Marketing Research.

  • Selling
  • Marketing Information Management

  • 4. 
    Establishing the value of a product and communicating that value in monetary terms to the customers.

  • Pricing
  • Promotion

  • 5. 
    Activities that include budgeting for marketing, securing funds to operate the business, and helping customers make purchases

  • Financing
  • Marketing Information Management

  • 6. 
    The process of designing and developing a new product intended to meet customer's expectations. Also includes decisions about which products to keep and/or discontinue.

  • Selling
  • Product Management

  • 7. 
    A variety of communication meant to encourage consumers to purchase the company's products.

  • Promotion
  • Selling
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