Quiz  /  Functions of Marketing Class 12 MCQ Questions With Answers

  • 1. 
    The process of establishing and communicating to customers the value of cost of goods and services.

  • Financing
  • Selling
  • Promotion
  • Pricing

  • 2. 
    The hot Christmas toy for children jumped in price from $35.99 to $54.99 because consumer demand increased, therefore suppliers could charge more and parents were willing to pay that to make their children happy.

  • Promotion
  • Selling
  • Pricing
  • Financing

  • 3. 
    The pricing function is best described as

  • Maximizing revenue
  • Meeting perception
  • Both maximizing and meeting perception
  • None of the answers

  • 4. 
    Name that function: Gathering information about what consumers want in order to make informed business decisions.

  • Financing
  • Pricing
  • Distribution
  • Marketing Information Management
  • Product Service Management

  • 5. 
    Assessing customer needs to determine the perfect type of running shoe for the customer's upcoming half marathon.

  • Promotion
  • Selling
  • Pricing
  • Distribution

  • 6. 
    Promotion is important because it....

  • tells customers about products
  • generates demand
  • creates a brand image
  • all the above

  • 7. 
    Product/Service management also...

  • Generates new product ideas
  • Improves products
  • Removes products
  • All the above

  • 8. 
    The rapper Eminem appears on a talk show to discuss his new album launching. They ask him to share information about the singles on the album and the creative process behind the production of the album.

  • Promotion
  • Marketing Information Management
  • Selling
  • Pricing

  • 9. 
    A retailer decides to mark down all swimsuits in August.

  • Product Management
  • Selling
  • Distribution
  • Pricing

  • 10. 
    Companies must offer products that customers ______ and _____

  • want/need
  • like/dislike
  • sell/buy
  • All the above

  • 11. 
    ____________ and _____________ are internal factors that affect a business operation.

  • Strengths and Weaknesses
  • Strengths and Opportunities
  • Opportunities and Threats
  • Weaknesses and Threats

  • 12. 
    A manufacturer of apparel signs a contract with a company that specializes in trucking and warehousing of imported goods.

  • Product Service Management
  • Pricing
  • Distribution
  • Financing

  • 13. 
    Segmentation of the market based on where people live

  • Geographics
  • Geography
  • Demographics
  • Psychographics

  • 14. 
    A customer buys a Kindle and books from Amazon.com to get ready for an upcoming vacation.

  • Distribution
  • Product Management
  • Market Planning
  • Marketing Information Management

  • 15. 
    Designing, producing, maintaining, and improving products or services to meet changing needs and wants.

  • Marketing Information Management
  • Product/Service Management
  • Financing
  • Selling

  • 16. 
    All people who share similar needs and wants and who have the ability to purchase a given product are called a

  • Market
  • Kingdom
  • Book Club
  • Denomination

  • 17. 
    The ______________ includes 4 basic marketing strategies.

  • Marketing Mix
  • Targeting Mix
  • Product Mix
  • Store Mix

  • 18. 
    Which of the following IS NOT 1 of the 7 Functions of Marketing?

  • Servicing
  • Marketing Information Management
  • Pricing
  • Product/Service Management

  • 19. 
    All the activities involving decisions about how a product gets from producer to consumer; includes transportation and storage.

  • Distribution
  • Product Management.

  • 20. 
    Collecting and using information about the market to help a business make better decisions. AKA Marketing Research.

  • Selling
  • Marketing Information Management

  • 21. 
    Activities that include budgeting for marketing, securing funds to operate the business, and helping customers make purchases

  • Financing
  • Marketing Information Management

  • 22. 
    A variety of communication meant to encourage consumers to purchase the company's products.

  • Promotion
  • Selling

  • 23. 
    What is Marketing mix? (4 P's)

  • Price,product, planning, promotion
  • Price, Product, Place, Promotion
  • Price, product, Pest, Promotion
  • Price, Product, Planning, Place

  • 24. 
    What's this? Change in raw materials into usable goods or putting parts together to make useful

  • Possession Utility
  • Answer not provided
  • Place Utility
  • Information Utility

  • 25. 
    What is marketing?

  • The attributes of goods or services
  • Both A and C
  • The action of promoting and selling products or services.
  • One that is heavily regulated by the government.

  • 26. 
    Which is not one of the seven functions of marketing?

  • Pricing
  • Buying
  • Promotion
  • Selling

  • 27. 
    What is international trade?

  • The exchange of goods and services among nations
  • goods and services purchased from other countries
  • goods and services sold within the country
  • A trade route

  • 28. 
    A company uses information from its sales records to reduce its product line by eliminating the products that did not sell well in the past two years.

  • Promotion
  • Product Service Management
  • Distribution
  • Financing

  • 29. 
    How the consumer gets the product

  • Place
  • Shopping
  • Email
  • Promotion
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