Quiz  /  Industrial management Gate & PSU MCQ Questions With Answers

  • 1. 
    Businesses spend most of their advertising rupees on business-to-business markets.

  • True
  • False

  • 2. 
    ________ markets include a wide variety of profit and nonprofit organizations, such as hospitals, government agencies, and schools, which provide goods and services for the benefit of society.

  • Consumer
  • Business-to-business (Industrial)
  • Reseller
  • Institutional

  • 3. 
    When a company distributes its products through a channel structure that includes one or more resellers, this is known as ________.

  • Indirect marketing
  • direct marketing
  • multi-level marketing
  • integrated marketing

  • 4. 
    The promotion “P” of marketing is also known as ________.

  • Product Differentiation
  • Distribution
  • Cost
  • Marketing Communication

  • 5. 
    ________ markets are made up of members of the distribution chain.

  • Consumer
  • Business-to-business (industrial)
  • Channel
  • Institutional

  • 6. 
    Marketing Mix is the most visible part of the marketing strategy of an organization.

  • True
  • False
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