• 1. 
    The Marketing Mix can also be called____.

  • 4 P's
  • 4 C's
  • 2 M's
  • 2. 
    Which part of the four P's pf marketing mix effects the location and transportation of the product

  • Product
  • Price
  • Place
  • Promotion
  • 3. 
    One disadvantage of the channel of distribution: Producer - Wholesaler - Retailer -Consumer is

  • the profit taken by intermediaries helps to keep prices low
  • the producer loses control over how the product is marketed
  • the producer has to hold high stocks of the finished goods
  • consumers find it hard to return faulty goods to the firm
  • 4. 
    A product should ........

  • have a special design.
  • satisfy a need or a want of customers.
  • look the same as other products.
  • Both A & B
  • 5. 
    A discount supermarket, such as Aldi, is most likely to place an emphasis upon which of the following elements of the marketing mix?

  • Product
  • Price
  • Place
  • Promotion
  • 6. 
    The 4 components of the Marketing Mix are Product, Price, People, and Place? False True

  • False
  • True
  • 7. 
    If a toy retailer wants to inform potential consumers of its large product range. It would use:

  • billboards and posters
  • children’s television
  • evening radio programmes
  • national newspapers
  • 8. 
    ASOS is an example of

  • Trade Unions
  • Retailers
  • E-tailers
  • Wholesalers
  • 9. 
    One disadvantage to a producer of using a wholesaler instead of dealing with a retailer is:

  • the producer has many more firms to deal with
  • the wholesaler’s profit will raise prices of the product
  • the producer will have to make many more deliveries
  • the producer will have to hold a higher level of stocks.
  • 10. 
    The marketing mix has ...

  • 2 elements.
  • 3 elements
  • 4 elements
  • 11. 
    Another name for the 4 P's of Marketing

  • Target Market
  • Marketing Concept
  • Marketing Mix
  • Marketing
  • 12. 
    One of the advantages of using agents for selling goods in foreign markets is that:

  • the agent will not take a profit from the sale of goods
  • the producer will have more direct contact with consumers
  • the agent will have knowledge of local market conditions
  • the producer will have complete control over product sales.
  • 13. 
    ____________ relates to distribution of products.

  • Product
  • Price
  • Place
  • Promotion
  • 14. 
    Creating a new commercial would be:

  • Product
  • Price
  • Place
  • Promotion
  • 15. 
    The product is ...

  • the business or service a business is selling.
  • how much people will pay for the product.
  • where the product will be sold.
  • 16. 
    Offering an incentive to customers in order to increase sales--contests, free samples, coupons etc...

  • promotional mix
  • telemarketing
  • personal selling
  • sales promotion
  • 17. 
    An electronic retailer, either by e-commerce or mobile commerce

  • A retailer
  • An e-tailer
  • A high-street retailer
  • An m-commerce retailer
  • 18. 
    The definition of ‘channel of distribution’ is:

  • the means of transport used between factory and retail shop
  • the firms involved in passing a product to the customer
  • the way in which a product is transported around a factory
  • the road network between the factory and the retail shops.
  • 19. 
    Which of the following is NOT one of the 4Ps?

  • Product
  • Packaging
  • Place
  • Price
  • 20. 
    A farmer grows vegetables & sells directly to consumers. The reason for this decision is:

  • the products need to be explained to the consumers
  • a high quality image will be needed as goods are expensive
  • the products are perishable
  • the products will be purchased infrequently.
  • 21. 
    Personal selling is most likely to be used forwhich of the following products?

  • daily newspaper
  • bars of chocolate
  • food products from a supermarket
  • business computers
  • 22. 
    What is a disadvantage of Television advertising?

  • It reaches a wide audience
  • You can differentiate different target markets
  • It is expensive
  • 23. 
    A computer manufacturer decides to open a chain of shops to sell products. The reason is:

  • it is much cheaper to open and run a chain of shops
  • existing shops were prepared to accept lower profit margins.
  • the manufacturer wants to control the product marketing
  • 24. 
    Air freight is most likely to be used for importing which of the following products?

  • steel pipes
  • cars
  • wood pulp
  • fresh flowers
  • 25. 
    One of the advantages of sales promotion is that it:

  • encourages consumers to buy the product more often
  • informs the public of a new product
  • allows the firm to lower the price
  • does not cost the firm anything, unlike advertising.
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