• 1. 
    If a toy retailer wants to inform potential consumers of its large product range. It would use:

  • billboards and posters
  • children’s television
  • evening radio programmes
  • national newspapers
  • 2. 
    One disadvantage to a producer of using a wholesaler instead of dealing with a retailer is:

  • the producer has many more firms to deal with
  • the wholesaler’s profit will raise prices of the product
  • the producer will have to make many more deliveries
  • the producer will have to hold a higher level of stocks.
  • 3. 
    A farmer grows vegetables & sells directly to consumers. The reason for this decision is:

  • the products need to be explained to the consumers
  • a high quality image will be needed as goods are expensive
  • the products are perishable
  • the products will be purchased infrequently.
  • 4. 
    One of the advantages of sales promotion is that it:

  • encourages consumers to buy the product more often
  • informs the public of a new product
  • allows the firm to lower the price
  • does not cost the firm anything, unlike advertising.
  • 5. 
    Which P is not in the Marketing MIx?

  • place
  • people
  • price
  • promotion
  • 6. 
    Define guerrilla marketing.

  • monkeys in an advert
  • army based promotion
  • a surprise and interesting form of advertising
  • all of the above
  • 7. 
    One of the advantages of the channel of distribution shown in question 3 is that:

  • a large delivery can be broken into a smaller quantity
  • the absence of intermediaries helps to keep the price down
  • the producer does not have the cost of holding stocks
  • the consumer can see the products that are for sale.
  • 8. 
    Supplies of oil from an oil well to a refinery are most likely to be transported by:

  • river or canal
  • air freight
  • pipeline
  • road tankers.
  • 9. 
    Products sold over the internet will use which of the following channels of distribution?

  • Producer - Consumer
  • Producer - Wholesaler - Retailer - Consumer
  • Producer- Agent - Retailer - Consumer
  • Producer - Retailer - Consumer
  • 10. 
    The place a product, brand, or group of products occupies in consumers' minds relative to competing offerings

  • Marketing
  • Market Segment
  • Target Market
  • Position
  • 11. 
    Which one is not a retail store?

  • Pak n Save
  • Michael Hill
  • Coke Cola warehouse
  • The Warehouse
  • 12. 
    ________ consists of evaluating each market segment's attractiveness and selecting one or more segments to enter.

  • Positioning
  • Mass customization
  • Market targeting
  • Market segmentation
  • 13. 
    Describe Kathmandu sunglasses.

  • sunglasses
  • protective eye wear from the sun
  • expensive sunglasses
  • black glasses that you wear when you squint
  • 14. 
    How many credits is the MMix assessment?

  • 2
  • 3
  • 4
  • 5
  • 15. 
    All of the following are part of the normal role of wholesalers except:

  • breaking bulk quantities to smaller deliveries to retailers
  • offering credit facilities to the retailers
  • arranging delivery of the product to retailers
  • putting goods on display for the consumers
  • 16. 
    All of the following are important when considering which method ofpromotion to use except:

  • the stage of the product life cycle the product is in
  • the total promotional budget
  • the target audience (or market) being aimed at
  • the packaging of the product
  • 17. 
    What is the function of Pump water?

  • hydrate consumers
  • cheap az drink
  • a healthy snack
  • NZ icon
  • 18. 
    If a product, such as an ice cream, is purchased frequently it is likely to be:

  • distributed using personal selling
  • distributed through many retail outlets
  • sold directly from the factory to consumers
  • distributed from producer to wholesaler direct to consumers
  • 19. 
    Place is an important part of the marketing mix because:

  • consumers must be in the right place to buy the product
  • the product must be ready for consumers in the right place
  • advertising should be in the right place
  • if the product is in place, it will not be successful
  • 20. 
    The amount of money charged and/or the sum of values that consumers exchange for the benefits of having or using the product

  • Sell
  • Price
  • Product/Service Management
  • Promotion
  • 21. 
    One of the aims of promotion is to:

  • lower the price of the product
  • update the product
  • inform consumers about the product
  • to lower the costs of producing the product
  • 22. 
    Why is customer satisfaction important to a business?

  • customers will become repeat buyers
  • customers will be happy
  • customers are stakeholders
  • customers are never satisfied
  • 23. 
    Who did KFC sponsor?

  • world rugby league
  • girls soccer
  • Olympic womens swimming
  • NZ chicken farms
  • 24. 
    Target customers can be

  • grouped in interests
  • grouped in religion
  • grouped in income
  • all of the above
  • 25. 
    Producer - Consumer is most likely to be used by a manufacturer of:

  • chocolate bars
  • DVD players
  • mass produced cars
  • specialist racing cars.
  • 26. 
    Which of the following is NOT an example of public relations?

  • promotion of a football team
  • donations by the firm to charity
  • advertising on national radio
  • letting a newspaper journalist try a product out
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