• 1. 
    Sawyer is a marketer who is planning his strategy. He most likely wants to choose a route that is

  • reasonable
  • easy
  • straight
  • efficient
  • 2. 
    Which of the following is an important characteristic of marketing tactics

  • The tactics should support the marketing mix
  • The tactics should line up with marketing strategies
  • The tactics should focus on customers
  • The tactics should bring in enough money
  • 3. 
    For the strategy of conducting customer surveys, with tactics including contacting customers and tabulating survey results, which of the following is the goal:

  • Improving this year’s sales training results by 7% over last year’s results
  • Improving this year’s customer satisfaction by 7% over last year’s ratings
  • Improving this year’s telemarketing skills by 7% over last year’s skills
  • Improving this year’s proposal-writing by 7% over last year’s writing
  • 4. 
    Which of the following is the most likely obstacle for a marketer to encounter

  • A social media campaign might succeed
  • Profits might increase
  • A competitor might create an inferior product
  • Government regulations might change
  • 5. 
    The amount of money charged and/or the sum of values that consumers exchange for the benefits of having or using the product

  • Sell
  • Price
  • Product/Service Management
  • Promotion
  • 6. 
    Why is customer satisfaction important to a business?

  • customers will become repeat buyers
  • customers will be happy
  • customers are stakeholders
  • customers are never satisfied
  • 7. 
    Which of the following best describes a target market?

  • Close competitors of a business
  • The people who buy a business's products
  • Groups that do not buy a business's products
  • The individuals at whom a business's marketing strategies are aimed
  • 8. 
    What does target market mean?

  • the market that your product is in
  • the consumers you want to buy your product
  • those consumers who haven't bought your product
  • the markets overseas
  • 9. 
    This helps to differentiate a product and prolong its shelf-life.

  • Advertisement
  • Packaging
  • Market Survey
  • Unique Selling Proposition
  • 10. 
    It refers to short- term incentives, which are designed to encourage the buyers to make immediate purchase of a product or service.

  • Advertising
  • Public Relations
  • Personal Selling
  • Sales Promotion
  • 11. 
    ...............costs which vary in direct proportion with the level of activity.

  • Fixed
  • Variable
  • Semi Variable
  • None of the above
  • 12. 
    Mass marketing involves identifying market segments, selecting one or more of them, and developing products and marketing programs tailored to each.

  • True
  • False
  • 13. 
    A cell phone manufacturing company is working to improve its least popular cell phone. Under which marketing function does this action fall?

  • Place
  • Price
  • Product
  • Promotion
  • 14. 
    Higher the level of inventory, ......will be the level of service to customers

  • Higher
  • Lower
  • None of the above
  • 15. 
    When customers rushed to H&M to buy jeans for $19.99, the Gap decided to offer customers a similar discount. Under which marketing function does this action fall?

  • Place
  • Price
  • Product
  • Promotion
  • 16. 
    Promotion means -

  • any form of communications that is used to persuade people to buy a company's product.
  • to move from one place to another
  • to promote
  • when students advance from one level to the next
  • 17. 
    .........................costs do not vary with the level of activity of a firm

  • Fixed
  • Variable
  • Semi Variable
  • None of the above
  • 18. 
    Which of the 4P's does this represent: Transportation

  • Product
  • Price
  • Place
  • Promotion
  • 19. 
    Which of the following is a service?

  • Shoes
  • Computer
  • iPhone
  • Getting a haircut
  • 20. 
    Which of the 4P's does this represent: Commercial

  • Product
  • Price
  • Place
  • Promotion
  • 21. 
    Who proposed the original 4Ps of the Marketing Mix

  • Boom & Bitner
  • John Nash
  • Adam Smith
  • Jerome McCarthy
  • 22. 
    What is not part of the marketing mix (the 4Ps)?

  • Product
  • Person
  • Price
  • Promotion
  • 23. 
    Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here?

  • Geographic segmentation
  • Benefit segmentation
  • Occasion segmentation
  • Demographic segmentation
  • 24. 
    Because of its wide reach, the overall cost of advertising gets spread. Identify the merit of advertising highlighted.

  • Mass Reach
  • Enhancing Customer Satisfaction and Confidence:
  • Expressiveness
  • Economy
  • 25. 
    Which word best describes PLACE in the marketing mix?

  • shelf height
  • shopping mall
  • distribution channel
  • Auckland city
  • 26. 
    The marketing mix is also known as?

  • The 4 P's of Marketing
  • Promotion
  • Products
  • Coupons
Report Question