Quiz  /  Marketing Mix Class 9 MCQ Questions With Answers

  • 1. 
    A firm’s strategy is important because it shows

  • how its goal will be reached
  • how its prices will be lowered
  • how its tactics will be organized
  • how its marketing mix will be blended

  • 2. 
    Before customizing the marketing mix, marketers should

  • select the strategy.
  • decide the price.
  • choose the vendors.
  • pick the product.

  • 3. 
    To get a selected product in the right place at the right time, marketers often ask themselves which of the following questions:

  • Should we offer a warranty for our product?
  • How should we package our product?
  • Where should we make our product available?
  • What forms of payment should we accept?

  • 4. 
    Place refers to __________________.

  • the goods or the services of the business is selling.
  • how much people will pay for the product.
  • where the product will be sold

  • 5. 
    Sawyer is a marketer who is planning his strategy. He most likely wants to choose a route that is

  • reasonable
  • easy
  • straight
  • efficient

  • 6. 
    A goal can be evaluated to determine its

  • advantage.
  • progress.
  • success.
  • benefit.

  • 7. 
    Which of the following is the best description of the marketing mix

  • A combination of the four elements of marketing
  • An element of marketing that puts a product in the right place at the right time
  • A method of determining what a marketer wants to achieve
  • A strategy that serves as a guide

  • 8. 
    To select the best strategy available to them, marketers should consider

  • how to get their product into more customers’ hands
  • how the marketing concept applies to their situation
  • resources needed to research and develop their product
  • when they want promotional messages delivered to customers

  • 9. 
    Which of the following things might a marketer do to achieve the company’s pricing objective of raising the product’s value in the customer’s eye:

  • Decide how to package the product
  • Ask a higher price for the product
  • Lower the product’s price
  • Order more of the product

  • 10. 
    Which of the following is an important characteristic of marketing tactics

  • The tactics should support the marketing mix
  • The tactics should line up with marketing strategies
  • The tactics should focus on customers
  • The tactics should bring in enough money

  • 11. 
    Balancing value and satisfaction for the customer is part of which element of marketing?

  • Promotion
  • Price
  • Product
  • Place

  • 12. 
    Promotion refers to _____________.

  • where the product will be sold
  • how the business tells people about the product
  • where the product will be sold

  • 13. 
    Price refers to _________.

  • where the product will be sold
  • How much people will to pay for the product
  • how the business tells people about the product

  • 14. 
    The Marketing Mix can also be called____.

  • 4 P's
  • 4 C's
  • 2 M's

  • 15. 
    Which of the following is a tactic for the strategy of training customer-service staff to reach the goal of improving this year’s customer service by 15% over last year’s:

  • Scheduling customer-service training dates
  • Improving the customer waiting area
  • Increasing customer benefits
  • Offering customers a payment plan

  • 16. 
    If a marketer changes one marketing mix element, s/he should expect that the __________ will also change.

  • strategy
  • product quality
  • goal
  • other elements

  • 17. 
    For the strategy of conducting customer surveys, with tactics including contacting customers and tabulating survey results, which of the following is the goal:

  • Improving this year’s sales training results by 7% over last year’s results
  • Improving this year’s customer satisfaction by 7% over last year’s ratings
  • Improving this year’s telemarketing skills by 7% over last year’s skills
  • Improving this year’s proposal-writing by 7% over last year’s writing

  • 18. 
    What is not part of the marketing mix ?

  • Place
  • Product
  • Price
  • Person

  • 19. 
    The marketing Mix has_________ elements.

  • 3
  • 2
  • 4

  • 20. 
    Marketers plan where they need to go and how to get there efficiently in order to

  • lay out their strategies.
  • agree upon a goal.
  • measure their success
  • achieve satisfying connections.

  • 21. 
    Diana is deciding how much of a product to order and which firms to involve in the process. She is working on the __________ element of the marketing mix.

  • promotion
  • product
  • price
  • place

  • 22. 
    Marketing mix refers to ______________.

  • The activities that help a business to market a product.
  • the cost of product
  • The activities that help a business to make profit.

  • 23. 
    Which part of the four P's pf marketing mix effects the location and transportation of the product

  • Product
  • Price
  • Place
  • Promotion

  • 24. 
    Of the following, which is a strategy for the goal of increasing this year’s website sales by 9% over last year’s sales?

  • Printing the web address on company business cards
  • Including the web address in advertising
  • Letting people know the web address
  • Putting the web address on company vehicles

  • 25. 
    Franklin is a marketer who selects what he thinks is the best strategy. What should he do next?

  • List the available resources
  • Determine the final deadline
  • Set aside the needed funds
  • Apply the marketing concept

  • 26. 
    Which of the following questions might marketers ask when they are working on the product element of marketing:

  • How much should the product cost?
  • Where should the product be sold?
  • What level of quality should be produced?
  • What media should be used to promote the product?

  • 27. 
    Which element of marketing refers to the various types of communication that marketers use to inform, persuade, or remind customers of their products?

  • Promotion
  • Place
  • Price
  • Product

  • 28. 
    Which of the following is the most likely obstacle for a marketer to encounter

  • A social media campaign might succeed
  • Profits might increase
  • A competitor might create an inferior product
  • Government regulations might change
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