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Retail management Bank PO MCQ Questions With Answers
1.
COVID-19 is a health and economic crisis that has a sustainable impact on:
consumer attitudes
consumer preference
consumer buying decision
All of these
2.
Suppliers sell through a moderate number of retailers
Intensive Distribution
Exclusive Distribution
Selective Distribution
None of these
3.
Pays attention on selling the products that are tangible in nature
Value Delivery System
Service Retailing
Goods Retailing
Rented Goods Service
4.
Focus on selling service line
Specialty store
Warehouse store
Supercenter
Combination store
5.
Groups of consumers and individuals can be identified in term such demographics as:
Stakeholder
Genders
Competitors
Supplier
6.
According to Philip Kotler, definition of retail is the
marketing mix (4P's) including price, product, promotion and price.
concept of selling goods or service in the outlet mall.
activities involved in selling goods or services to the final consumers for personal, non-business use.
activities involved in creating brand awareness among new potential customers.
7.
_______________ environment for retailing comprises the overall economy including business cycles, consumer income and spending patterns.
Economics
Political
Demographic
Technology
8.
Buying behavior process includes, 1. Need recognition, 2. _____________ , 3. evaluation of alternatives, 4. purchase decision and 5. Post-purchase behavior
Cognitive Dissonance
information search
enjoying the product
all the above
9.
A self service food store with grocery, meat, and produce departments and minimum annual sales of 2 million
Supermarket
Convenience Store
Conventional Supermarket
Food based Superstore
10.
Termed as the analysis, planning, acquisition, handling and control of merchandise investment of retail operation.
Retail Merchandising
Merchandising
Merchandise Management
11.
Bundle of profits that are offered to customers through a distribution channel
Value
Sales Promotion
Customer Service
Value Chain
12.
One of the characteristics of oligopolistic competition is
relatively many sellers.
many small firms who follow the lead of a few larger firms.
only one market leader conquer the entire industry.
any action by two or more seller is expected to be noticed and reacted to by the other sellers.
13.
Forever 21 is an example of a _______________.
branch store
flagship Store
chain store
anchor store
14.
A retailer sell raw materials.
True
False
15.
The Foremost stage of the consumer buying decision-making process as Proposed by John Dewey
Need Recognition
Information Search
Evaluating Alternatives
Purchase Decision
16.
The followings are consumer influences, EXCEPT
culture
motivation
feelings
store ambience
17.
Any individual who purchases goods and services from the market for his/her end-use is called a..................
Customer
Purchaser
Consumer
All these
18.
_________________ refers to the buying behavior of final consumers.
Consumer buyer behavior
Target market buying
Market segment buying
Business buying behavior
19.
He said that retailing includes all activities in selling goods or services to the final consumers for personal, non-business use.
Sam Walton
Phillip Kotler
FW Taylor
Adam Smith
20.
A retail firm owned by its customer members
Non-cooperator Customer
Consumer Cooperative
Marketing Cooperative
Producer Cooperative
21.
It refers to when multiple outlets are under common ownership.
Franchises
Chain Stores
Hypermarket
Convenience Store
22.
Combining separately of owned companies
Diversification
Mergers
Downsizing
Cost-Containment
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