• 1. 
    COVID-19 is a health and economic crisis that has a sustainable impact on:

  • consumer attitudes
  • consumer preference
  • consumer buying decision
  • All of these
  • 2. 
    Suppliers sell through a moderate number of retailers

  • Intensive Distribution
  • Exclusive Distribution
  • Selective Distribution
  • None of these
  • 3. 
    Pays attention on selling the products that are tangible in nature

  • Value Delivery System
  • Service Retailing
  • Goods Retailing
  • Rented Goods Service
  • 4. 
    Focus on selling service line

  • Specialty store
  • Warehouse store
  • Supercenter
  • Combination store
  • 5. 
    Groups of consumers and individuals can be identified in term such demographics as:

  • Stakeholder
  • Genders
  • Competitors
  • Supplier
  • 6. 
    According to Philip Kotler, definition of retail is the

  • marketing mix (4P's) including price, product, promotion and price.
  • concept of selling goods or service in the outlet mall.
  • activities involved in selling goods or services to the final consumers for personal, non-business use.
  • activities involved in creating brand awareness among new potential customers.
  • 7. 
    _______________ environment for retailing comprises the overall economy including business cycles, consumer income and spending patterns.

  • Economics
  • Political
  • Demographic
  • Technology
  • 8. 
    Buying behavior process includes, 1. Need recognition, 2. _____________ , 3. evaluation of alternatives, 4. purchase decision and 5. Post-purchase behavior

  • Cognitive Dissonance
  • information search
  • enjoying the product
  • all the above
  • 9. 
    A self service food store with grocery, meat, and produce departments and minimum annual sales of 2 million

  • Supermarket
  • Convenience Store
  • Conventional Supermarket
  • Food based Superstore
  • 10. 
    Termed as the analysis, planning, acquisition, handling and control of merchandise investment of retail operation.

  • Retail Merchandising
  • Merchandising
  • Merchandise Management
  • 11. 
    Bundle of profits that are offered to customers through a distribution channel

  • Value
  • Sales Promotion
  • Customer Service
  • Value Chain
  • 12. 
    One of the characteristics of oligopolistic competition is

  • relatively many sellers.
  • many small firms who follow the lead of a few larger firms.
  • only one market leader conquer the entire industry.
  • any action by two or more seller is expected to be noticed and reacted to by the other sellers.
  • 13. 
    Forever 21 is an example of a _______________.

  • branch store
  • flagship Store
  • chain store
  • anchor store
  • 14. 
    A retailer sell raw materials.

  • True
  • False
  • 15. 
    The Foremost stage of the consumer buying decision-making process as Proposed by John Dewey

  • Need Recognition
  • Information Search
  • Evaluating Alternatives
  • Purchase Decision
  • 16. 
    The followings are consumer influences, EXCEPT

  • culture
  • motivation
  • feelings
  • store ambience
  • 17. 
    Any individual who purchases goods and services from the market for his/her end-use is called a..................

  • Customer
  • Purchaser
  • Consumer
  • All these
  • 18. 
    _________________ refers to the buying behavior of final consumers.

  • Consumer buyer behavior
  • Target market buying
  • Market segment buying
  • Business buying behavior
  • 19. 
    He said that retailing includes all activities in selling goods or services to the final consumers for personal, non-business use.

  • Sam Walton
  • Phillip Kotler
  • FW Taylor
  • Adam Smith
  • 20. 
    A retail firm owned by its customer members

  • Non-cooperator Customer
  • Consumer Cooperative
  • Marketing Cooperative
  • Producer Cooperative
  • 21. 
    It refers to when multiple outlets are under common ownership.

  • Franchises
  • Chain Stores
  • Hypermarket
  • Convenience Store
  • 22. 
    Combining separately of owned companies

  • Diversification
  • Mergers
  • Downsizing
  • Cost-Containment
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