Quiz  /  Retail management Gate & PSU MCQ Questions With Answers

  • 1. 
    COVID-19 is a health and economic crisis that has a sustainable impact on:

  • consumer attitudes
  • consumer preference
  • consumer buying decision
  • All of these

  • 2. 
    Forever 21 is an example of a _______________.

  • branch store
  • flagship Store
  • chain store
  • anchor store

  • 3. 
    A retailer sell raw materials.

  • True
  • False

  • 4. 
    The Foremost stage of the consumer buying decision-making process as Proposed by John Dewey

  • Need Recognition
  • Information Search
  • Evaluating Alternatives
  • Purchase Decision

  • 5. 
    The followings are consumer influences, EXCEPT

  • culture
  • motivation
  • feelings
  • store ambience

  • 6. 
    Any individual who purchases goods and services from the market for his/her end-use is called a..................

  • Customer
  • Purchaser
  • Consumer
  • All these

  • 7. 
    _________________ refers to the buying behavior of final consumers.

  • Consumer buyer behavior
  • Target market buying
  • Market segment buying
  • Business buying behavior

  • 8. 
    It refers to when multiple outlets are under common ownership.

  • Franchises
  • Chain Stores
  • Hypermarket
  • Convenience Store

  • 9. 
    The word retail has been derived from the which french word ?

  • Re-tailor
  • Re-teller
  • Re- tailier
  • Re-tailler

  • 10. 
    Atmosphere in retailing refers to ....

  • the weather outside a store
  • the ambience,music and colour scent in a store
  • assortment of products in a store
  • display of items in a store

  • 11. 
    In retailing there is a direct interaction with ...........

  • producer
  • customer
  • wholesaler
  • all of these

  • 12. 
    The examples of service retailers can be ?

  • Dry cleaners
  • Beauty salons
  • Tailor shop
  • All of these

  • 13. 
    The factor leading to the growth of retailing is ........

  • changing consumer trends
  • technology
  • demographics
  • all of these

  • 14. 
    Culture is based on

  • IQ
  • Traditions & Values
  • Personality
  • EQ

  • 15. 
    Which of the following marketing functions is one the retailer could not perform?

  • selling
  • sorting
  • location analysis
  • buying

  • 16. 
    Retailing includes

  • the sale of goods which are tangible
  • the sale of goods which are intangible
  • not only sale of tangible goods but also covers the sale of intangible goods
  • None of the above

  • 17. 
    Retailing creates......

  • Time utility
  • Place utility
  • Ownership utility
  • All of these

  • 18. 
    ____ refers to door-to-door or at home sales.

  • Direct marketing
  • Direct selling
  • Telemarketing
  • Direct mailing

  • 19. 
    Retail communication involves ?

  • Informing the target customers
  • Persuading the customers
  • Reminding the customers
  • All of the above

  • 20. 
    It is requirement imposed by a vendor that retailer cannot sell an item for the less than a specific price .

  • resale price maintenance
  • charge back
  • standard price
  • uniform price

  • 21. 
    Who is a retailer?

  • who manufactures goods
  • who supplies goods in small quantities
  • who supplies goods in bulk
  • who advertises goods

  • 22. 
    Which one of these does not usually influence your behaviour as a consumer?

  • friends
  • family
  • personal preference
  • your teacher
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