• 1. 
    Organic refers to social media interactions through paid promotions

  • True
  • False
  • 2. 
    What is a social media management tool that allows users to schedule and posts updates to pages or profiles on social platforms

  • Facebook
  • Twitter
  • Hootsuite
  • Google calendar
  • 3. 
    What is a performance indicator that measures the amount gained from an investment relative to the investment's cost

  • Return On Investment
  • Return On clicks
  • Clicks Per Cost
  • Activate Pagee
  • 4. 
    What refers to the number of users who have come across particular content on social platforms?

  • Analytics
  • Performance
  • Prorate
  • Reach
  • 5. 
    What is a strategic marketing approach that focuses on creating and distributing content that is valuable, relevant and consistent content to attract and acquire a target audience?

  • Conversion
  • Social media marketing
  • Social cross promoting
  • Content marketing
  • 6. 
    What is a web-based technology that enables the creation and sharing of content on social media and social media services?

  • Reach
  • Platform
  • Influencer
  • Conversion
  • 7. 
    To better understand your potential target market you should study the _______________of the population.

  • Hair styles
  • Platform
  • Return on investment
  • Demographics
  • 8. 
    ___________is a marketing technique which involved promotion of a product targeted to the customers of a related product

  • Cross promoting
  • Reversion
  • Content marketing
  • Influencer
  • 9. 
    ______________can increase the amount of traffic to your website.

  • Return On Investment
  • Reach
  • Search Engine Optimization
  • Platform
  • 10. 
    What is Social Media Marketing?

  • The use of newspapers magazines or commercials to promote your business.
  • The use of signs and posters to promote your service or product
  • The use of social media platforms and websites to promote a product or service.
  • The use of Snapchat or Facetime
  • 11. 
    This is what happens when the desired outcome of a marketing message is achieved

  • Cross promoting
  • Conversion
  • Demographic
  • Return on Investment
  • 12. 
    Which of the following is not a platform on social media?

  • Walmart
  • Facebook
  • Twitter
  • Pinterest
  • 13. 
    Demographic of people most likely to be interested in your product or service.

  • Brand awareness
  • marketing
  • market segmentation
  • target market/audience
  • 14. 
    Percentage of marketing executives who use social media in marketing strategies (marketing mix).

  • 30%
  • 50%
  • Over 70%
  • Over 90%
  • 15. 
    Social media sites started appearing in these years:

  • 1997-1999
  • 2005-2007
  • 2003-2004
  • 16. 
    An individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience in a particular field.

  • Marketer
  • Consumer
  • Influencer
  • 17. 
    Helps open the internet for marketing

  • Dot-Com Bubble
  • Search Marketing
  • Web 2.0 Websites
  • 18. 
    Happens when the desired outcome of a marketing message is achieved.

  • Web 2.0
  • Conversion
  • Dot Com Bubble
  • Demographics
  • 19. 
    The simulation of human intelligence processes by machines

  • Computer Intelligence
  • Artificial Intelligence
  • Content Marketing
  • Marketing Intelligence
  • 20. 
    Search Marketing includes

  • helping to open the internet for marketing
  • providing useful content leas to business
  • brands establishing online presence like Google, Yahoo, MSN
  • businesses starting to create their own social media profiles.
  • 21. 
    Strategy that relies on getting to know the customers and their individual choices, then tailoring marketing plans toward each customer differently based on those choices.

  • one-to-many marketing
  • one-to-one marketing
  • niche marketing
  • 22. 
    Business metric used to evaluate the success of a company, organization, employee or to track and analyze factors of success in an organization.

  • Centimeter
  • marketing indicator
  • Key talent indicator
  • Key Performance Indicator
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