• 1. 
    Organic refers to social media interactions through paid promotions

  • True
  • False
  • 2. 
    What is a ´╗┐social media management tool that allows users to schedule and posts updates to pages or profiles on social platforms

  • Facebook
  • Twitter
  • Hootsuite
  • Google calendar
  • 3. 
    What is a performance indicator that measures the amount gained from an investment relative to the investment's cost

  • Return On Investment
  • Return On clicks
  • Clicks Per Cost
  • Activate Pagee
  • 4. 
    What refers to the number of users who have come across particular content on social platforms?

  • Analytics
  • Performance
  • Prorate
  • Reach
  • 5. 
    What is a strategic marketing approach that focuses on creating and distributing content that is valuable, relevant and consistent content to attract and acquire a target audience?

  • Conversion
  • Social media marketing
  • Social cross promoting
  • Content marketing
  • 6. 
    What is a web-based technology that enables the creation and sharing of content on social media and social media services?

  • Reach
  • Platform
  • Influencer
  • Conversion
  • 7. 
    To better understand your potential target market you should study the _______________of the population.

  • Hair styles
  • Platform
  • Return on investment
  • Demographics
  • 8. 
    ___________is a marketing technique which involved promotion of a product targeted to the customers of a related product

  • Cross promoting
  • Reversion
  • Content marketing
  • Influencer
  • 9. 
    ______________can increase the amount of traffic to your website.

  • Return On Investment
  • Reach
  • Search Engine Optimization
  • Platform
  • 10. 
    What is Social Media Marketing?

  • The use of newspapers magazines or commercials to promote your business.
  • The use of signs and posters to promote your service or product
  • The use of social media platforms and websites to promote a product or service.
  • The use of Snapchat or Facetime
  • 11. 
    This is what happens when the desired outcome of a marketing message is achieved

  • Cross promoting
  • Conversion
  • Demographic
  • Return on Investment
  • 12. 
    Which of the following is not a platform on social media?

  • Walmart
  • Facebook
  • Twitter
  • Pinterest
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