CBSE  /  Class 12  /  Business Studies  /  Marketing Management

  • 1. 
    With which element is exchange mechanism related?

  • Publicity
  • Marketing
  • Advertising
  • Branding

  • 2. 
    Which one of the following is a marketing management philosophy?

  • Societal marketing concept
  • Distribution concept
  • Direct marketing concept
  • Channel concept

  • 3. 
    Which one of the following is not a marketing mix?

  • Product
  • Physical distribution
  • Product pricing
  • Production process

  • 4. 
    Which one of the following factors is not relevant to price fixation?

  • Obtaining market leadership
  • Age of an organisation
  • Value for money
  • Product differentiation

  • 5. 
    For heavy equipment, which of the following channels is more relevant?

  • Zero-level
  • One-level
  • Two-level
  • Three-level

  • 6. 
    Which one of the following promotion tools has mass reach?

  • Advertising
  • Personal selling
  • Sales promotion
  • Public relations

  • 7. 
    Mail order selling is a __ channel of distribution.

  • Direct
  • Indirect
  • Direct and Indirect
  • Sole

  • 8. 
    ___ is the deliberate action of an organisation for promoting goodwill between itself and the society.

  • Marketing mix
  • Advertising
  • Public relations
  • Selling

  • 9. 
    ___ ensures that products reach the ultimate customers from the manufacturers.

  • Selling
  • Marketing
  • Physical distribution
  • Sales promotion

  • 10. 
    ___ involves designing and producing container or wrapper of the product.

  • Marketing
  • Selling
  • Advertising
  • Packaging
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