CBSE  /  Class 12  /  Business Studies  /  Marketing Management

  • 1. 
    Marketing is called a ___ process because it involves interaction of buyers and sellers.

  • Economic
  • Social
  • Legal
  • Political

  • 2. 
    ___ is the marketing function which is concerned with informing the customers about the firm’s products.

  • Transportation
  • Selling
  • Advertising
  • Public Relations

  • 3. 
    Registering a trademark gives to the users.

  • Finance
  • Fame
  • Protection
  • Information

  • 4. 
    Within 2 years of it’s inception, Bhavishya Limited has created a very positive reputation about itself and its products in the eyes of general public by participating extensively in various social welfare programs. Identify the component of promotion mixing described in the given lines.

  • Advertising
  • Personal selling
  • Public relation
  • Sales promotion

  • 5. 
    Under which of the following conditions does a business need not maintain high level of inventory?

  • When higher level of customer services need to be provided
  • When high degree of accurate sales forecast can be made
  • When the responsiveness of the distribution system is low
  • All of the above

  • 6. 
    Hena is planning to set up a small manufacturing unit for manufacturing eco-friendly packaging material. She has decided to market her products through the conventional channel of distribution, which involves wholesalers and retailers. Identify the channel of distribution being adopted by the company.

  • Zero level channel
  • One level channel
  • Two level channel
  • Three level channel

  • 7. 
    Kannu has decided to sell her range of organic food products through her own retail outlets. Identify the channel of distribution being adopted by the company.

  • Zero level channel
  • One level channel
  • Two level channel
  • Three level channel

  • 8. 
    Under which of the following situations is a company not likely to fix a lower price for its product?

  • When the competition has introduced a substitute product
  • If the demand for a product is inelastic
  • When the company wants to attain market share leadership
  • When the demand for the product is low

  • 9. 
    A salesman of a company dealing in pet foods is paid a fixed salary of ?20000 per month and furthermore, ?20 extra per unit of the product sold beyond the target sales. Identify the type of cost being described in the given example.

  • Fixed cost
  • Variable cost
  • Semi-variable cost
  • None of the above

  • 10. 
    Identify the related function of labelling being depicted below as given on the pack of the chips. Business Studies MCQs for Class 12 with Answers Chapter 11 Marketing 4

  • Describes the product and specifies its content
  • Grading of products
  • Helps in promotion of the products
  • Identification of the product or brand
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